Tapad Campaign Launch Checklist Campaign Overall Is the campaign filed under the proper agency in UI? Did you name the campaign according to this naming convention? REFXXX_Agency_Advertiser_CampaignName_Date_Quarter? Are sales person and account manager selected? Do Campaign run dates match what is on the IO? Are budgets set correctly? Is there a frequency cap? Is the IAB category set? Line Item Level Do line item naming conventions match what is on the IO? Do line item run dates match the IO? Do budgets and CPMs match the IO? Is the right product selected? ex. RON, Retargeting, etc. Tactic Level Do you have 3 tactics? One for each Mobile, Tablet and Display? Do all tactics mirror what is on the S2A sheet? Is margin set to 50% and over-delivery set to 8%? Is the tactic using a 3rd party data provider? If not does name of tactic say NULL_? If it is does it reflect the name of the provider? Ex. BK_ for BlueKai Are the correct devices selected? Are the the right audience segments included/excluded? Does the targeting match the S2A sheet? IAB channels? 3rd party segments? Zip Codes? DMA? Are the right creatives assigned to each tactic?